Giana
This project explores the development of a visual identity for Giana, a jewelry brand centered on elegance, warmth, and everyday luxury. The identity reflects the delicate beauty and intimacy of fine jewelry through a simple visual system that emphasizes softness, light, and clarity. A minimalist typographic logo paired with a celestial-inspired symbol creates a distinctive mark that evokes sparkle and craftsmanship while maintaining a timeless and understated aesthetic.